The Blaze Laserlight shines a green, laser image of a bike on to the road ahead. This alerts motorists and pedestrians of the oncoming approach of a cyclist in a silent but effective way.
Investment has seen the company make deals with cycle hire companies in London and New York with more expected. Transport for London actually approached Blaze about a deal.
Blaze see the future of cycling as big for electric bikes, with their perfect use for transport and mobility, especially in big, busy cities.