Showing the way for the UK, our friends in Holland are now buying more electric bikes (or e-bikes or pedelecs or fun machines!) than non-electric bikes.
With 22.5m bikes in a country of 17 million people, 2018 was the first year that overall sales soared past €1bn and the first time more e-bikes were sold than standard bicycles. In terms of units, 409,400 e-bikes were sold, up 40% on 2017. As a result the average price of a bicycle in the Netherlands rose by about €200 to €1,207. In 2011 the average was €734.
A key quote regarding great specs and great motors such as Bosch or Yamaha comes from the Floris Liebrand of the RAI Vereniging (an organisation representing the automotive and cycling sector.)
“For us it quite normal to spend €1,000 on a bike. An average for an e-bike is over €2,000 but that is in our culture. We believe in the quality of our products. There are e-bikes of €700 or €900 but they are from south-east Asia and the quality is lower.”
Read the full article here.