Gates is celebrating the ten year anniversary of the first Carbon Drive. To commemorate the occasion, the brand is introducing various new products, including a limited edition white belt drive, at the 2017 Eurobike show.
Early prototypes of Gates belt drives were first seen at the 2007 show on a hard tail mountain bike. At Eurobike 2008, Gates again made gained attention when Fixie Inc and Gates won a Eurobike Gold award with the Five Star bicycle, a singlespeed with a Gates belt.
“Ten years ago, many people were skeptical that a belt drive could work on bikes. Now we have proven it not only works but that people want it, and for one simple reason: Gates Carbon Drive belts are a clean, strong, no-rust, no-stretch, low-maintenance alternative to chains,” said global director of Gates Todd Sellden. “Everyone loves bicycles and wants to ride more, but in modern life there are many barriers to getting on a bike. Maintenance is one of those barriers that we eliminate.”