Big Dutch bicycle oufit Gazelle have opened an office in California, confident they can be part of a ‘cultural change’ in America, a change that is clearly spear-headed by electric bikes.
With 60 dealers in the US, Gazelle can see the benefit of a branch in Santa Cruz in California, where the eco-culture is well-established.
Spokesman Ferdi Ertekin said, ‘We think the electric bike can help Americans get moving. We present these as an alternative to car trips, many of which are also fine by bicycle. With increasing pressure on the transport network it is necessary to look for alternatives. With demos we shall point out the advantages of the e-bike.”
Gazelle also hopes to change the image of cycling, from a sport, to more of an every day transport option.
“We will position the bike in a new way. Enjoy nature and environment, enjoy the ride. That is our story. With the e-bike, which anyway has less sporty character, we are able to do so,” concluded spokesman Ertekin.