An article on the ebike mtb website celebrates twenty years of Haibike in 2017. The market leader in the world of electric mountain bikes, the article makes the entirely justified claim that Haibike are responsible for the greatest innovation since mountain bikes were created. We’re not going to argue!
The CEO of Haibike, Susanne Puello, comes over as the driving force behind this momentum, and it’s fascinating to hear of EUROBIKE 2010 and how the German brand unveiled two E-MTBs and an E-Trekking bike, with their ePerformance attributes causing quite a stir.
“The opinions of journalists and industry trade fair visitors weren’t all that important to me,” Puello explains. “They thought we were mad anyway. But when it came to the public, well, they hung around the bike like bunches of grapes - and they got it straightaway.”
The use of a Bosch motor is a key factor in Haibike’s success, and the initial pre-order of 2,000 bikes was rapidly doubled, and then completely sold out.