Obviously with iplayer, it's not too desperate if you don't see this post until tomorrow or next week, but in case you want to watch it 'live',
Pedalling Dreams: The Raleigh Story
is on BBC4 tonight at 9pm.
There are some lovely arch little films in this captivating chunk of nostalgia about Raleigh bicycles, with men in ties and suits talking in that clipped way about bike making. As always, producer Testimony Films has done an amazing job in mining rich seams of archive footage, and the most beautiful 1950s advertising posters.
Former Raleigh workers talk with misty-eyed delight about their former employer’s Nottingham factory and the paternalistic approach to his workforce by founder Frank Bowden. The company had its own ballroom and paid for an annual outing to Blackpool. “It was a cracking do,” says one ex-employee.
We hope there'll be a few words at the end about how Raleigh are at the forefront of the electric bike revolution.