Seen at the Cycle Show 2016 - 02 - Jura Cycling Clothing

Seen at the Cycle Show 2016 - 02 - Jura Cycling Clothing

Cycling has something of a problem (IMO) as a 'lycra wonderland'. Jura Cycle Clothing are a South coast company hoping to prove that there is another way.

Jura Cycle Jerseys are British designed and made of 100% merino wool. They are lightweight for comfort but tough enough to survive anything that cycling can throw at you! Merino wool has fantastic wicking properties, it is itch-free, extremely breathable, you can even ride for days without washing your jersey! These unisex jerseys have a retro feel so whether you are out for a casual ride (to the pub) or powering up the Col du Galibier they are perfect for every occasion.  Long sleeve jerseys have been designed for cold and freezing conditions, offering a brilliant balance of insulation, wind proofing and breathability. Check out Jura Cycling for more.

jura cycling clothing stylish cycle show

Top electric brands Haibike, Raleigh, Gocycle, Winora, Cube, KTM, and Wisper are on show this year in the e-village, and also at the Cycle Show 2016 are Cannondale, Orange mountain bikes, Shand Cycles, Radon from Germany, Isla bikes, Ridley, Saracen, Genesis, Ridgeback, Magura, USN, Crud, 2Pure with Merckx, NRG4 with Limar helmets, Avocet, Miche, KMC, Orbita from Portugal, Simplon from Austria and Megamo from Spain. They join the biggest line-up of bike companies and brands in the UK including the likes of Cube, Canyon, Ribble, Planet-X, Vitus, Trek, Bianchi, Colnago, Boardman, Whyte, KTM, Hope, SRAM, Lazer, FSA, Shimano, Cinelli, Kinesis, Ritte, Primal, Pinarello, Schwalbe, Deda, Lapierre, Mondraker, Storck, Condor, Campagnolo and many, many more.

There's a stellar line up of medal winners and stars of the cycling world confirmed to appear at the show including Ed Clancy, Callum Skinner and Joanna Rowsell-Shand all returning from Rio with gold medals, Chris Boardman, Manon Carpenter, Sean Kelly, Dani King, the Athertons and Taylor Vernon from the Trek Factory DH team, Martyn Ashton and many more. You can see what's on here.