Brompton RSS

British, Brompton, commute, electric bike, folding bike, innovation, travel -

London-based Brompton invested heavily in 2016 developing an electric bike with Formula One group Williams, renting a new factory and investing in a New York office. Managing Director Will Butler-Adams said he hoped the launch of the electric bike at the end of 2017 would kickstart sales, especially in northern Europe. In Germany, the electric bike market has ballooned from about €20m (£17m) 12 years ago to €1.2bn. “We don’t have an electric bike and so we are missing out on that,” Butler-Adams said. The bike has taken four years to develop, but Butler-Adams said it was “monstrously unique” because...

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bicycle, Brompton, electric bike, folding -

We’ve been hearing about the Electric Brompton bike for some years now, and proposed launch dates have been and gone. This article in Bike Biz throws some light on the subject, with it sounding like the Brompton guys want to get it right first time, similar to how Apple spend years developing their products (and even then, most would agree the Apple Watch didn’t quite succeed, and will the Apple Car (or television set) ever see the light of day?) The e-bike revolution shouldn’t be seen as much of a surprise when bicycles haven’t dramatically changed much in their entire history....

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