There’s generations of riders out there who embraced either the mountain bike or the BMX when they were younger. Now they’re older and wondering whether there’s a chance to get back out on the trails, this is where the eMTB comes in.
If the bones and joints are creaking, or you’re just not that fit generally, electric mountain bikes enable ANYONE to get out there and enjoy the peaks and valleys we all deserve to. Any cyclist will tell you the downhill is the fun bit. For a road cyclist, the uphill can be fun too, in a somewhat sadomasochistic way, but for a mountain-biker, the uphill holds no real satisfaction. That’s why the ‘ski-lift’ nature of an electric bike is so damn appealing!