Nottingham favourites Raleigh UK are fully behind the electric bike movement, and believe they need to be seen to be believed.
“We’re a long way off still when it comes to masses of educated buyers in this market,” outlined Richard Dobney, Raleigh UK’s brand manager for Haibike and soon one other major European label. “As a result e-bikes are remaining a great shop floor sale for those dealers committed to making it work. With Haibike we sell out every year, despite ordering more to cope with demand. It’s good to see more stores expanding their floorspace, but the trick is working out which niche will spike next.”